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75,000 new unique users to prospects.ac.uk

75,000 new unique users to prospects.ac.uk

The latest audited ABCe figures are out, and Graduate Prospects retains its position as the most visited student and graduates careers website.

Unique browsers on prospects.ac.ukhave grown by 7% year-on-year in March 2012 with 75,000 additional visitors to the site, equating to 1,106,430 unique browsers.

Through its partnership with the Association of Graduate Careers Advisory Services Graduate Prospects provides up-to-date comprehensive careers advice, providing a one stop shop for students and graduates seeking careers and further study information, both in the UK and overseas. The entire Prospects’ publications portfolio is now represented in a digital format online, further driving traffic to the website.

Graduate Prospects has just launched a new monthly newsletter containing all of the latest job and industry information, which has been supported by some of the country’s leading employers looking to raise their profile among this niche audience. Distributed to more than 1.4 million My Prospects registrants, material is segmented so students and graduates only receive information about the sectors and courses they’re interested in.

Sarah Kite, marcomms manager at Graduate Prospects said: “These figures are testament to the consistent relevant and high quality content that attracts and retains students and graduates to our site. We’ve become a trusted source for graduate labour market information, as well as careers advice through our online forum. As the tough economic climate looks set to continue the importance of accurate and honest employment information will become even greater.”

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