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Interparfums appoints staffing specialist for Burberry launch

Interparfums appoints staffing specialist for Burberry launch

Casey Staff & Management Services will support and promote the travel-retail launch of Burberry Body Mist at Dublin airport

Promotional staffing specialist Casey Staff & Management Services has been selected by Interparfums to support and promote the travel-retail launch of Burberry Body Mist at Dublin airport. The promotion will run from May 2 to May 22 in terminals one and two.

The sole Irish member of the Airport Promotions Agencies (APA), Casey Staff & Management Services will provide a team of staff to assist their key brand ambassador at the airport. The team will wear specially designed gold uniforms to help them stand out from the crowd and they proactively engage travellers according to the company.

Casey Staff & Management Services managing director Mark Kelly said: “It’s great for us to strengthening our association with Burberry, as we have been providing Interparfums with permanent and temporary staff in both domestic and travel-retail markets in Ireland for over eight years.

“The entire Burberry range is growing in popularity in Dublin and is currently one of the top three fragrance brands with the highest growth so far in 2012. Antoinette Stanbridge, who is our main brand ambassador looking after the Burberry account in Dublin T1 and T2, has seen consistent increases in sales over the past six months, so we are looking forward to another successful campaign with the launch of Body Mist,” he added.

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