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Fish4jobs undertakes largest ever independent audience survey

Fish4jobs undertakes largest ever independent audience survey

With 21,647 jobseekers responding, Fish4jobs has undertaken its largest and most representative audience survey to date. The 2012 National Online Recruitment Audience Survey (NORAS) enables employers, recruitment consultancies and advertising agencies to objectively assess the audience and value of the UK's leading job boards.

Key findings from NORAS 2012 demonstrate that Fish4jobs attracts a varied audience with 56% working as employees or trainees and 31% in supervisory or managerial roles. Popular roles include: Admin/Secretarial, followed by Retail, Customer Services, Sales, Catering, Healthcare and Teaching.

Fish4jobs attracts quality candidates: 60% have GCSEs, A Levels or a vocational qualification and 25% have a degree or higher. They’re also serious about their careers: 78% would consider taking a course to improve their prospects.

The reach of Fish4jobs’ network of 30 metropolitan and local sites is evident from the survey results: 8% live in London, 7% in Greater Manchester, 7% in the West Midlands, 5% in Merseyside, 5% in Tyne & Wear and 4% in West Yorkshire.

The majority of Fish4jobs’ audience found the site via search engines, links from other websites and word of mouth recommendation. Fish4jobs’ candidates are mobile savvy: 32% have used a mobile device to search for jobs, with Android closely beating iPhone (32% and 31% respectively), followed by Blackberry (18%) and tablets with 15%.

NORAS 2012 also provides insights into why people change jobs. Of the 91% who are actively looking for a new job, the main motivation is career progression (39%), followed by a pay rise (25%), a desire to change role (23%) and wanting to work for a new employer (21%). Threat of redundancy comes in lowest at 9%.

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