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Software industry appoints unimaginative football figurehead to drive recruitment

Software industry appoints unimaginative football figurehead to drive recruitment

The recent appointment of Niall Quinn, former Arsenal football player, to help fill 1,500 vacancies within the Irish software sector is both unimaginative and fails to target female technologists. That’s according to Maggie Berry, Managing Director of Women in Technology.

The IT industry in Ireland has struggled to recruit and retain highly skilled staff and position itself as significant hub for computer and hi-tech industries in recent years. Yet this recent campaign shows no signs of addressing this issue by sidestepping a large potential talent pool – namely female technologists – and instead using an icon from another male dominated profession.

“Great female talent can be hard to find, particularly in the IT industry. It is vital that more female role models are championed if we are to rid the stereotypical view that IT jobs are & lsquo;for the boys’. We need role models who can not only highlight the career benefits from firsthand experience – something a footballer cannot do - but also show the next generation of professionals that women can have a successful career in this field. It’s positive that this campaign has been started but a focus on women as 50% of the working population would have been good to see! ”

Berryalso believes that recruitment drives like this ought to be focussing on bringing skills back into the sector. Many women, for example, who through no fault of their own, have not re-entered the workforce following a career break. “Many have suffered from the & lsquo;motherhood penalty’ – where a lack of flexible working arrangements, childcare costs, or employer prejudices has resulted in some leaving their careers behind them. Business leaders need to focus their efforts on ensuring that females are encouraged and able to return. This would go a long way in addressing the skills shortage, and far more so than simply parading an ex footballer in the media.

Women in Technology is a career site and recruitment service dedicated to increasing the number of women working and achieving in I.T. www.womenintechnology.co.uk

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