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Why is it imperative for employers to be using mobile recruitment strategies?

Why is it imperative for employers to be using mobile recruitment strategies?

That was the question posed at a recent Marketing forum hosted by the Association of Professional Staffing Companies (APSCo), which addressed the issue of evolving jobseeker behaviour and the need for recruiters to respond with a dedicated mobile strategy.

The event focused on presentations from two experts in this field, John Edwards from Key Apps and David Martin, Mobile Internet Product Evangelist. Although each speaker favoured a different approach– the consensus was that mobile recruitment is not only the way forward, but also imperative if businesses want to stay ahead of the competition. This is especially important in an era where jobseekers are increasingly using mobile devices to seek opportunities and engage with potential employers.

David Martin focused his discussion on the necessity for organisations to adopt a mobile web strategy, citing not only research to back this theory up, but also the rapidly evolving characteristics of jobseekers. For example, 60% of Twitter users access the platform using their smartphones, 543m people use their phone to access Facebook, and it is now estimated that 77% of jobseekers search for future positions using their phones. Without a mobile strategy businesses risk losing a large section of their target demographic if they are not able to view and apply for vacancies using handheld devices.

When it comes to content of a mobile site, Martin offered his tips on ensuring that this is accessible. Sites should have targeted content, where users should be given the option to view high bandwidth video and images, and that download speeds must be under three seconds. Martin concluded by suggesting that companies ought to invest as much time in mobile recruitment as they do on mobile marketing – his recent research revealed that while 50% of large corporations do the latter, only 10% engage in mobile recruitment.

John Edwards focused his discussion on the importance of mobile apps in the recruitment process. He explained that apps allow employers to interact with not only passive and non-passive target professionals in a secure and controlled way, but also on a quick, sleek and more interactive platform. App alerts engage users even when they are not actively searching for information and as the technology involved in apps evolves, businesses can target jobseekers even when they are not online. Apps do not now rely on an internet connection as certain information is stored locally thereby allowing interaction with candidates wherever, and whenever. Edwards also discussed the advantages of speed for candidates using mobile apps – on average it takes 90 minutes to respond to an email and just 90 seconds to action an app alert.

Commenting on the event, Ann Swain CEO of APSCo said:

& lsquo;We cannot escape the fact that jobseeker behaviour is changing, and smart recruiters are embracing mobile to enhance candidate experience. Mobile sites and apps allow greater user engagement and facilitate a higher level of service to clients. I think our members will agree that this is the year of the mobile platform and I’d like to thank our speakers for offering their insights into the future of mobile recruiting’.

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