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HCL appoints The Scott Partnership to maintain its position as workforce solutions leader in health

HCL appoints The Scott Partnership to maintain its position as workforce solutions leader in health and social care

The Scott Partnership, a leading global business-to-business PR and marketing communications agency, has been appointed by HCL plc to support its organic growth and maintain its position as the leading provider of flexible health and social care workforce solutions. The Scott Partnership was selected by HCLbased on its track record of delivering effective communications campaigns, and extensive experience in the NHS and wider health and social care landscapes.

HCL, which was formed in 2003 as a staffing agency, today supplies over 2,000 temporary and permanent doctors, nurses, allied health professionals, qualified social workers and administration & clerical staff to public and private sectors every week. As the largest provider of temporary health professionals to the NHS, the company has recently restructured its business to align with the changing needs of the service. Notably, HCL has developed an innovative, real-time management information tool, HCL Clarity, which allows Trusts to know who, where and what the cost of their flexible workforce is at any time. The holistic solution enables Trusts to work efficiently to drive down their staff costs, while continuing to deliver high quality and fully compliant staff.

Headquartered in Cheshire, with offices in USA and China, The Scott Partnership works in life sciences and healthcare for a diverse client portfolio ranging from international brands to niche players, including Synergy Healthand Liverpool Women’s NHS Foundation Trust.Growth for the Cheshire company has been fuelled by its acquisitions in 2011 of Cambridge-based specialist scientific marketing and PR companies Phoenix Marcomand Kapler Communications. Recent key client successes achieved across the group include two Queens Awards, an R&D 100 Award and a PharmaVOICE 100 Award.

Claire Billenness, Director of Sales & Marketing at HCL, said: “From the outset HCL has aimed to provide industry leading solutions to modern workforce problems. With our recent business restructure, and changes within the NHS, it is crucial for us appoint a communications agency that will support our strategic growth and deliver specialist, effective communications campaigns, The Scott Partnership was an obvious choice.”

Kath Darlington, CEO of The Scott Partnership, said: “The Scott Partnership has a strong pedigree in life sciences and its recent two-year investment into healthcare communications is paying off with the expertise it brings to clients like HCL.”


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