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Northern Ireland leading social recruitment in UK

Northern Ireland leading social recruitment in UK

Northern Irelandand Scotland pave the way as Wales and England play catch up

Recruiters in Northern Ireland post more jobs to Twitter, LinkedIn and Facebook than their peers in England, Wales and Scotland. The findings come from Social Recruiting Activity in the UK, the latest social media recruiting report from recruitment software specialist Bullhorn. 

The report analyses more than 30,000 jobs posted to Bullhorn Reachby recruiters in England, Scotland, Wales, and Northern Ireland. It found that LinkedIn remains the most popular social network, with 60 per cent of all jobs posted to the network. Twitter came in second with 45 per cent, and Facebook third with 18 per cent.

Peter Linas, Bullhorn UK MD, comments: “Social networks are more important for recruiters than ever before which explains why over 60 per cent of all jobs posted to Bullhorn Reach have been shared on at least one of them.

“As the discipline of social recruitment develops, recruiters become savvier. They are now implementing best practice that includes sharing specific content, tailoring behaviour across the networks depending on audience, and engaging candidates with informed discussion for example.”

The report shows that the technology sector is most active in terms of social recruiting. Looking at the results from a network-by-network perspective sees LinkedIn used most by telecommunications recruiters (88 per cent of all associated jobs posted to network) Twitter by travel recruiters (76 per cent of all associated jobs posted to network) and Facebook by restaurant industry recruiters (66 per cent of all associated jobs posted to network).

Linas speculates on the geographical breakdown: “While Northern Irish recruiters lead the way overall, the Scottish post the most jobs to LinkedIn. Welsh recruiters, however, are playing catch-up as they post the least jobs to both Facebook and Twitter when compared to their fellow professionals in other countries in the UK.”

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