APSCo High degree of involvement and satisfaction says survey
APSCo – High degree of involvement and satisfaction says survey
A recent survey of APSCo members undertaken by training and consultancy business, Innergy has revealed a picture of a high degree of satisfaction and involvement in the activities of the trade association.
Over half of the respondents said that they attended the monthly member meetings while over 40% were regulars at sector group meetings. “The sessions are very well run and they proactively contact me to try and encourage more involvement,” said one respondent.
While only 6% of members had participated in international trade delegations, well over half (56%) said that this would be of interest and as trade delegations have a very limited number of places, this figure was not surprising.
The members were also canvassed on the various services offered by APSCo. Over three quarters felt that APSCo’s political lobbying efforts were of importance with a unanimous vote of confidence in terms of the level of satisfaction members had with APSCo’s work in this area and almost 70% felt that the weekly political monitor sent out to all members was of value. A similar number also found the newly introduced Weekly Bulletin a valuable source of information. Almost three quarters used the employment law updates and over half valued APSCo’s model contracts and terms of business.
Almost two thirds (63%) of respondents said that APSCo affiliates were either always or sometimes their first port of call when looking for a supplier – testament to the fact that to become an APSCo affiliate, companies must be fully referenced and, if operating in the UK umbrella arena, then they must also pass a compliance review.
Over half of respondents said that they entered the APSCo Awards for Excellence: “They are more open and fairly judged than many other awards I feel”, said one respondent.
Commenting on the results, Ann Swain, Chief Executive said: “I am very encouraged by the positive feedback we have received but we are not complacent enough to think that we can’t do better. We had several suggestions of where we could add even greater value such as holding more events outside London – an initiative we have already begun with regular sessions in Manchester and more recently Edinburgh and Glasgow. We are also looking at webinars and other technology to enable us to provide more access to regional members. One of our challenges is to ensure that members are aware of the wide range of tools, services and events available to them, as this comment clearly indicates”: & lsquo;This survey has shown me a number of services I did not know were on offer. I can see what a lot of value there is that I still need to tap into.’
Gordon Stoddart, Director of Innergy, which carried out the survey on behalf of APSCo said: “Frequent and quality feedback from clients, or in this case members, is the sign of a great business or organisation. It enables organisations to develop their service offering and customer experience, and therefore differentiate themselves, earn greater customer loyalty and generate powerful word of mouth. We were delighted to work with APSCo on this project and design and manage a feedback process. APSCo are already a very client focused organisation and the data from the survey will enable them to further meet and exceed members’ expectations. We look forward to helping them further develop the member experience”
The survey canvassed the opinions of over 350 recruitment companies and respondents to the survey were allowed to remain anonymous to increase both the volume and quality of response. All respondents were also entered into a draw to win an iPad, kindly donated by Kamanchi. It was won by Jo Matkin of Capita Managed Services .