'Put the user first' advises expert behind The Apprentice winners new recruitment website
“Put the user first” advises expert behind The Apprentice winner’s new recruitment website
The firm that created the website for the specialist recruitment firm launched by Ricky Martin, winner of The Apprentice 2012, is urging recruitment companies to turn traditional thinking on its head when doing business on-line.
Cardiff-based specialist web company Designer Websites was selected to develop the innovative www.hyperec.com website for high-profile science recruitment firm Hyper Recruitment Solutions (HRS), which was recently launched by Ricky Martin in partnership with Lord Alan Sugar.
Researching the on-line presence of dozens of recruitment companies in preparation for the project, the Designer Websites team found that in the vast majority of cases, websites were built to suit the interests of the site owner, not those of the employer or candidate – missing valuable opportunities.
Jason Fortt, Managing Director at Designer Websites explained: “Many recruitment companies are missing a trick by focusing on their own needs and the look of their website, forgetting its usability. Some even have good search engine optimisation – but it’s no good driving people to your site if they leave quickly, never to return, because of a frustrating experience.”
The bespoke, search engine optimised website developed by Designer Websites for Hyper Recruitment Solutions put this & lsquo;user-first’ thinking into practice. Designed with the needs of science and technology job-seekers and employers in mind, sector-specific vacancies can be searched or placed directly from the home page. Using simple and intuitive navigation elements, the visual style is professional and the language customer-friendly, achieving particularly good page & lsquo;stickiness’.
The recruitment firm’s needs are amply met, however, thanks to the site’s integration with HRS’s chosen recruitment software solution. The website utilises a web service called Idibu to enable automatic publication, and management, of job posts direct from their internal systems.
Ricky Martin, HRS Managing Director confirmed: “Our goal was to create the most functional, user-friendly website for our clients, where we can easily list our jobs, offer advice for jobseekers, and interact with our clients on the go. It works seamlessly for us – but most importantly, even in these early weeks, our customers and job-seekers are telling us it’s working extremely well for them too. We are very pleased with the finished solution.”
With Designer Websites managing both the website and ongoing SEO, the administration burden on HRS is minimal, allowing the burgeoning firm to focus on building business. As part of the recruitment firm’s digital strategy the website is also planned to act as its social media hub, with a blog, Twitter, Facebook and LinkedIn feeds already initiated, and a smartphone App in the pipeline.