2m revamp drives record visitors and job applications to Prospects.ac.uk
£2m revamp drives record visitors and job applications to Prospects.ac.uk
Following a £2m redevelopment programme for prospects.ac.uk, the site’s latest ABC figures confirm 19% growth over six months to a record and unrivalled 1.3m unique browsers (October 2012).
The audited figures cement Prospects.ac.uk’s position as the biggest and best studentand graduate careers website. Page impressions for prospects.ac.uk are also up - by 6% to 5.3m, and job applications have increased by 200%.
Graduate Prospects has invested heavily in its online portfolio throughout the year including developing and reengineering its website as well as related advertising opportunities. It has also overhauled its career management portal, My Prospects, to better engage graduates and facilitate employers’ search for quality candidates.
Sarah Kite, marketing manager at Graduate Prospects said: “This has been a really fantastic year for us and these figures are testament to the investment and commitment we have made in developing our online portfolio. It’s better than ever, making the site and traffic work harder for advertisers by capturing a more engaged audience who are proactively accessing careers and job information and advice.
“Across every single key sector, more students and graduates access job opportunities onProspects.ac.uk than anywhere else. That’s why traffic to our site is more than triple of that received by our nearest competitor.
“Prospects.ac.uk has always outperformed its closest competitors in terms of audience size and profile, but the redevelopment means that we can now also guarantee increased response and better quality applicants. Nine out of 10 visitors expect to achieve a 2:1 or higher and over 25% of our registrants are from & lsquo;Top 30’ universities1.”
The Association of Graduate Careers Advisory Services has been working with Graduate Prospects for more than 40 years. Colleagues in UK career services were instrumental in the redevelopment of Prospects Planner, a unique career management tool used by more than 300,000 students and graduates.