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Penna expands diversity offer with Diversity Marketplace partnership

Penna expands diversity offer with Diversity Marketplace partnership

Penna Plc, a global HR Services Group, has partnered with Diversity Marketplace, the leading UK diversity practice consultancy, to provide an integrated platform for diversity and inclusion solutions. The new partnership will help employers nurture and grow a healthy diversity strategy, taking organisations through the employment cycle and turning policies into practice.

Businesses are increasingly savvy to the benefits a diverse workforce can bring, and the communities they engage with, and Penna’s partnership with Diversity Marketplace supports organisations further by helping companies to:

Attract a more inclusive workforce (through developing attraction and media strategies and maximising on cultural events etc.)

Assess and recruit potential new hires (providing advice on how to deal with particular situations, such as conducting equality analysis)

Develop a greater understanding of external perceptions (researching how organisations are perceived as a potential employer vs. the reality of working within a company)

Manage inclusion (developing diversity champions, creating an inclusive culture and ensuring web design focuses on diverse strands)

Deliver training (creating awareness programmes, such as understanding unconscious bias and management diversity training, through e-learning or classroom delivery .

Graeme Wright, Head of Strategy at Penna, said: “We have been working closely with Diversity Marketplace on a variety of projects for the last six months and our partnership presents a powerful combination for the market. Our clients are already benefiting from the combined strength of our service offering which gives us the most complete offer in the diversity space today.”

Gamiel Yafai, Managing Director Diversity Marketplace, said: “At Diversity Marketplace, we see this partnership as a great opportunity to combine our extensive knowledge of diversity and inclusion with Penna's considerable expertise spanning the entire employment lifecycle – we see this as a synergy that will be unrivalled in our industries.”

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