Connecting to LinkedIn...



TOTALJOBS.COM LAUNCHES MAJOR ADVERTISING PUSH to target jobseekers in new seven figure campaign

Push builds on success of 2012 creative with new tailored, digital out of home ads

From Boxing Day, totaljobs.comis launching a major new advertising campaign that will target jobseekers. The latest campaign will be the first time the jobs website has invested in nationwide out of home, building on the success of the TV campaign launched earlier this year. 

Using the original & lsquo;It’s not luck...’ creative developed by VCCP London, the campaign will begin with digital out-of-home, which will appear in major retail centres across the country to coincide with the busy shopping days that mark the beginning of post-Christmas sales. This will be accompanied by out of home ads along commuter routes, highlighting that there are careers out there for those returning to work after the Christmas break.    

Media buyer Zenith Optimedia has designed a campaign that will see over 54 million views  of the digital ads before the end of January and hit over 60% of rail and tube users at least four times. With websites reporting on average a 30% increase in traffic from digital out of home ads, is taking aim at then sizable group of jobseekers that see the New Year as an opportunity to change career.

The digital billboard ads will include the & lsquo;Mr Luck’ character, which premiered in last year’s new creative. As with last year’s TV ads, Mr Luck will be juxtaposed to’s technological features, which make finding the right job easier.

Michael Robinson, senior marketing director of, says of the campaign: “The post -Christmas and New Year period is a crucial time for us, with many people going back to work after the festivities beginning to think that there might be a better job out there for them. As a result, with Zenith and VCCP, we’ve designed a campaign that reaches jobseekers, targeting them through the post-Christmas period and throughout their working day.”

The latest campaign follows on from the successful TV ads launched early in 2012, which boosted spontaneous brand mentions by jobseekers by 51%.


Articles similar to

Articles similar to