CV-Librarys Largest Offline Marketing Campaign
CV-Library’s Largest Offline Marketing Campaign
There’s no holding back award winning job board, CV-Library, as today they launch their largest offline marketing campaign to date. You will find their adverts on the TV, in the London Underground, across all leading gym chains and at some of the UK’s busiest train stations.
Engaging with at least 17 million viewers through their TV campaign and with an estimated 500,000 advert spots on gym TV’s, CV-Library’s brand awareness will soar. They predict at least 150,000 new CVs will join their ever growing database of 5.5 million CVs in January and it will be another record breaking month for job applications, with 1.2 million estimated.
Lee Biggins, Managing Director of CV-Library: “Opening 2013 with our largest ever offline marketing campaign is a reflection of how successful our adverts have been over the past 12 months. We’re not only attracting new job seekers to our database but also re-engaging with existing candidates. It’s important for us to provide our clients with new and active job seekers. Encouraging candidates back to our site and to their jobs is just as important as branding for us.
“Our previous campaigns have resulted in huge increases of organic traffic to our site and we expect a similar uptake this month. As our various adverts all launch at the same time it will be a hard-hitting campaign engaging with candidates across the whole of the UK.”
CV-Library’s eye-catching adverts contain no hidden messages their simple message drives candidates directly to the site and educates job seekers about online job boards. The & lsquo;owl’ character and succinct CV-Library branding is present across all of their offline marketing.
Alongside premium digital TV channels CV-Library has 1,000 carriage adverts present in every tube on every line of the London Underground as well as six foot posters in London’s busiest stations and key business districts. Focusing on professional job seekers, who are likely to already be in work, CV-Library is also engaging with commuters at popular train stations Reading, Leeds and Birmingham Snow Hill. Over 1.6 million passengers will walk through these branded ticket gates during the four week campaign, and with many people making the same journey to work on a daily basis the message will be reinforced.
Investing in these high profile offline projects is central to CV-Library’s goals for 2013 and recognises their commitment to the recruitment industry.