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Businesses flock online in record numbers to fill talent gap

Businesses flock online in record numbers to fill talent gap

Online freelancers in IT and Creative most in demand among UK businesses

Top 10 GDP countries increased their online hiring in 2012 by an average of 67%

Countries with highest unemployment drive talent online: programming and IT talents in Poland (118%), Bulgaria (40%) and Ukraine (38%) saw big earnings boost in 2012

Global cumulative freelancer earnings expected to reach &pound640M in 2013

Elance, the leading online work platform, today revealed online hiring and freelancer earnings set new records in 2012. Elance’s Global Online Employment Reportshowed that demand for online talent surged with the need for mobile development and web programming leading the charge. Jobs for expert talent in marketing and web content also expanded while independent professionals in locations with the highest unemployment rates experienced the strongest earnings growth.

“Our results prove that our focus on connecting businesses with the highest quality talent is paying off. The number of businesses hiring on Elance increased dramatically, driving strong growth in freelancer earnings,” said Kjetil Olsen, European VP at Elance. “We’re well on our way to reaching &pound640M globally in cumulative freelancer earnings in 2013.”

2012 Highlights
Elance continued to expand in 2012 with 21,972 new businesses (42%) posting over 65,000 jobs in total (46%). Over the year, 30,386 new freelancers (74%) joined Elance to find work, with total annual freelancer earnings surpassing &pound3.7 million (56%) for the first time.

IT and marketing skills are most popular among UK businesses: annual UK business expenditures in the IT & programming category surpassed &pound5 million, which is a 45% year-on-year growth, with the amount businesses spent on marketing and creative freelancers reaching &pound2.5million respectively (50).

Top countries contributing to the online work economy
Global economic powers continue to benefit by hiring online freelancers. The top 10 GDP countries increased their online hiring by an average of 67%. Notable countries setting records include China (204%), Japan (109%), Italy (70%), France (66%), Germany (50%) and the United Kingdom (42%).

Tech All-Stars: earnings bright spots in Eastern Europe
The Eurozone unemployment rate rose to 11.8% in November, the highest on record, which is driving professionals in some of Europe’s highest-unemployment countries to showcase talent online, specifically in programming and IT. Countries including Poland (118%), Bulgaria (40%) and Ukraine (38%) all saw significant earnings growth over the past year. The majority of earnings came from web and programming jobs, leveraging the region’s strong technical talent base.

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