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Totaljobs.com smashes monthly traffic record as jobseekers go mobile

Totaljobs.com smashes monthly traffic record as jobseekers go mobile

Success attributed to new advertising campaign and product development

Two thirds of jobseekers reaching for their mobile when looking for new job

Totaljobs.com, one of the UK’s most popular jobs websites, clocked up six million unique users in January, as its major marketing campaign coincided with the traditional jobseeking season. The figure is the highest ever achieved by totaljobs.com, and represents a 13% rise on the last peak, which occurred in October 2012. Demonstrating that the campaign is hitting new jobseekers, 70% of all the unique users had never visited totaljobs.com before.

Much of the traffic to site has been driven by visits from mobile devices, which broke the three million mark for the first time. Compared to the same period last year, that represents a 93% increase in visits from mobiles and tablets. Over a quarter (29%) of all visits to totaljobs.com now come via smartphones or tablets.

The significant increase in mobile usage on totaljobs.com is supported by research commissioned by the website, which found that 66% of jobseekers in the UK search for jobs on their mobile phone or tablet. What’s more, over a third (36%) apply for new roles there and then from their smartphone. The daily grind also seems to spur jobseekers on, as 49% of those surveyed said they search between 5pm – 9pm, following a hard day’s work. A further fifth (21%) take the risk of searching for a new job whilst at work.    

Director at totaljobs.com, John Salt, commented on the findings: “Our marketing campaign was targeted to take full advantage of the fact that January is traditionally when people look for alternative work. For many of those that have seen their real wages stagnate but have been buoyed by a better than expected jobs market, the desire for the next step on the career ladder was obviously strong. 

What’s more, technological development at totaljobs.com has meant that we could attract the new mobile jobseekers who look for work during the day, on a variety of devices. For them, convenience is key.” 

Regionally, those in the North East are the most avid users of smart phones, as two thirds (63%) use their mobile to search for jobs. Meanwhile, Londoners are most likely (45%) to search whilst travelling, as the size of the city leaves its residents with time on their hands to look through the latest job opportunities.

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