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Every third Russian user gets a job via professional social networks

Every third Russian user gets a job via professional social networks

Obviously, social networks are increasingly important in everyday life. 91% of applicants and 84% of employers surveyed by Antal Russia Recruitment Company said they have accounts in professional social networks.

LinkedIn turned out to be the most popular professional social network among both groups of respondents and second place went to managers’ club E-xecutive. Business network took third place among candidates, while network of professional contacts “Moy Krug” (My Circle) was third most popular for employers.

Both job seekers and employers use LinkedIn most actively. And they practically don’t use their accounts in the other professional networks.

Professional social networks are attractive for applicants because they allow them to extend their circle of business contacts, share experience and keep in touch with former colleagues. 65% of respondents said that social media is one of their key job search tools, 56% see professional social networks as a source of useful information and 51% use them as a platform for business communication.

Every third active user of professional social networks has found a job using this tool at least once, and almost all of the respondents are going to use these resources to seek successful employment in the future.

Regarding the employers, they create corporate profiles on social network, expecting to strengthen the company’s HR brand, expand their circle of professional contacts and increase the flow of qualified candidates. About 70% of employers use professional social networks for business communication, 69% use them to seek additional information about candidates and 64% look for employees.

Most employers believe social media is an effective recruitment tool. 56% of respondents have already found staff by using it . However, almost all employers agree that companies should not overestimate the possibilities of social media and fully rely on it. The average number of jobs closed with these professional networks varies from 5 to 10%.

“If the employer is interested in the best candidates selected specifically for  defined tasks, social networks can’t become a substitute for the recruiting agency. The main objective of external recruiters is to present a  particular selection of highly-qualified candidates, while the professional social networks are a platform for professional cooperation,” comments Tatiana Bartyuk, Manager in Banking Recruitment at Antal Russia.

Demographic data
64 employers and 1,100 applicants took part in the survey. 37% of the applicants are CEOs, 47% are middle and senior managers, and 16% are specialists.


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