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New Division For Barracuda Search

New Division For Barracuda Search

The Barracuda Search Group is delighted to announce that it has engaged the services of Ian Shepherd to launch Barracuda Digital, a new division of Barracuda Search established to help retailers adapt to the new digital age. Uniquely for a search firm director Ian brings 20 years’ digital experience, operating at Board level for organisations such as BskyB, Vodafone UK and latterly as CEO of Game Group PLC. Through this experience he has led digital strategy, commercial expertise and change management.

With the advent of the digital age and consumers spending &pound78bn online last year it is the single most important strategic agenda topic for retailers. To respond to these challenges and opportunities, retailers require new individuals who combine digital strategic skills, commercial expertise and change-management experience. Ian has seen the evolving world of digital retailing from a unique perspective from how ecommerce can open new revenue streams and create new ways to connect with customers, to how traditional & lsquo;bricks and mortar’ retail businesses can come unstuck if they fail to grasp the digital challenge early enough.

Commenting on his appointment Ian said “I’m an enormous fan of the team at Barracuda and their deep expertise in all things retail. I’m really looking forward to helping to build Barracuda Digital. Retailers are facing big structural change as they reinvent themselves for the digital era, and Barracuda Digital aims to help them succeed.”

Barracuda Joint Managing Directors Jamie Zuppinger and Justin Linger commented “We are delighted to have engaged Ian, who is someone we have known and admired for a long time for his innovation in this space. His broad and deep experience of the multichannel world and his extensive network will complement Barracuda’s unparalleled retail expertise and enable us to be the first choice advisor for retail businesses wrestling with the digital revolution.”

They added “With Ian leading Barracuda Digital and working alongside our other well established divisions Barracuda Search, Barracuda Interim and G2exec, we now believe that we have the largest and strongest integrated retail practice of any search organisation based in the UK.”

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