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Workplace pride on a high

Workplace pride on a high

Renewed optimism amongst the workforce increases employee engagement 

Pride in the workplace is higher than at any time during 2012 and employees are feeling more empowered to do their job, according to new research from hyphen, the recruitment solutions provider.

Nearly three fifths (58.6%) of UK workers are proud to work for their current organisation, according to the latest poll from hyphen*, increasing from a low of 41.7% during summer 2012, and over three quarters (76.1%) now believe their manager gives them the support and autonomy they need to work to the best of their ability, up from 65% in September 2012. 

Recent public announcements of transformation and new direction by particular large organisations give reason for some optimism and may, in part, have had some impact on a swell in workplace pride. However, if this level is to be maintained throughout 2013 it will become even more important for organisations to demonstrate positive change towards employee engagement, warns hyphen ensuring employees feel a sense of progression, attachment and commitment to their role.

Pride in the workplace, at the start of this year, has been felt most amongst women and those aged 25-34, with nearly two thirds (60%) of women feeling proud to work in their organisation compared to 48.5% in September 2012 and more than 7 out of 10 (70.9%) workers aged 25-34 feeling a sense of pride, up significantly from 46.8% towards the end of last year.

Sales, Media and Marketing teams, with the role of promoting their organisation, have seen the most significant increase with nearly 8 out of 10 (78.6%) workers in these departments now proud to work for their organisations compared to just 36.8% during the low last summer.

There has also been a positive change in employees’ beliefs and renewed optimism in specific aspects of engagement. More than 9 out of 10 (90.6%) now believe their role contributes towards their organisation’s success, increasing from 86.8% in September 2012 and over three quarters (77.9%) believe their organisation seeks their opinion and listens and respects their views, up from 71.3% in September 2012.

Zain Wadee, managing director at hyphen, said: “Companies are realising that in order to retain and attract the best employees it is important that their workforce has a sense of pride in their organisation.  Engaging workers is now becoming an integral part of employment and retention strategies not least to ensure workers are happy but also to help them perform to the best of their ability.

“Internal communications has a major part to play in any organisation and is a tool that, when used effectively, can encourage debate, share best practise and integrate all levels of a company. Good management can also have a significant impact on workplace pride with a balance of autonomy and direction from strong leadership feeding down positively to employees.

“With large organisations recently marking a change in their corporate culture, it is becoming ever more apparent that employee engagement is a growing priority for organisations’ future success.”


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