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The magic number: Penna wins three awards at the PPMA Recruitment Awards

The magic number: Penna wins three awards at the PPMA Recruitment Awards

Penna Plc, the global HR services group, took home the main award – The Grand Prix – at the 2013 PPMA (Public Sector People Managers' Association) Recruitment Awards last night for their outstanding work in public sector recruitment.

Not only did Penna secure the much coveted main award, but they also won a further two categories: Best Recruitment Website and Best Press Advertisement.

Penna won the Best Recruitment Website award for their work with Central Bedfordshire council, which aimed to support the recruitment of 20 Children’s social workers and recognise staff achievement through information sharing. The concept of “love your job again” was created and two months into the campaign, the council has seen 2,000 click throughs to the website and over 500 candidates applying or registering their details in the talent pool for future opportunities.

Having dominated the shortlist for the Best Press Advertisement category, with their work for MI5, Penna won the award for their attraction work to recruit a Project Manager for Explosives & Ballistics Protection. Civil Engineers with a deep understanding of blast impacts and radiuses were the key audience for this role so an & lsquo;interactive’ press ad was created out of & lsquo;semtex’ (orange plasticine. in reality) and posed a technical question that would enable immediate selection/de-selection. High-calibre applications were received and MI5 made the vital hire they were seeking.

Commenting on the award wins Julie Towers, Managing Director at Recruitment Solutions said: “With the public sector going through a dramatic period of transition and budgets being squeezed, we must deliver recruitment solutions for clients that are creative, innovative and cost effective – helping them to access the best talent. We are delighted to win three awards, especially the Grand Prix, in 2012 we won the Recruitment Innovation of the Year for our work with KPMG so this not only adds to our award trophy but demonstrates our expertise in recruiting for both the public and private sectors.

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