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USG People introduces USG Professionals as international services provider for experts by experts

 USG People introduces USG Professionals as international services provider for experts by experts

Strategic rollout continues with introduction of USG Professionals and rebranding of existing professionals brands

As another step in the implementation of its strategy USG People is introducing USG Professionals, an international provider of services for professionals by professionals. USG Professionals is clearly positioning itself as a partner of companies and organisations that wish to bring their labour needs strategically in line with their production, services or the stage at which they find themselves.

With strong positions in the Netherlands and Belgium and operations in five other countries (France, Luxembourg, Germany, Switzerland and Austria), USG Professionals is working hard to further expand its activities in every country in which its brands operate. USG Professionals is focused on the core competencies of HR, finance, engineering, science, legal, ICT and marketing, communication & sales. USG People has been operating in these fields for years with its specialist operating companies.

Current brand names to change

The current brand names USG Innotiv, USG Juristen, Legal Forces, Control, Financial Forces, HR Forces and USG Capacity are being brought together in the overriding USG Professionals brand and renamed in line with their field of expertise: USG Engineering Professionals, USG Legal Professionals, USG Finance Professionals, USG HR Professionals, USG Marketing, Communication & Sales Professionals, USG ICT Professionals and USG Science Professionals. “By doing this we are positioning ourselves in the same recognisable way in every country and are showing that each and every operating company is an expert in its field,” said Hubert Vanhoe, Chief Operational Officer of USG People and responsible for USG Professionals.

USG Professionals is clearly positioning itself as the strategic partner of companies and organisations that wish to align their labour needs to their production, services or the stage at which they find themselves. USG Professionals provides not only flexible staffing solutions but also outsourcing solutions that involve a team of employees taking over a client’s fixed activities or processes in full or in part. At the client’s discretion the activities are performed on location or at a USG Professionals location. This gives clients optimum flexibility while ensuring that the quality of services remains high. Based on this business model companies that work with USG Professionals are able to focus on the activities with which they generate added value.

Important step in strategic revision

The introduction of USG Professionals and the rebranding within the professionals segment are important steps in the execution of the strategic revision which USG People announced in 2011. The focus of this strategy is to achieve leading positions in high-yield markets. Higher demand for highly educated people is expected in the EU in the coming years. The rebranding is also in keeping with the objective of achieving a clear and internationally recognisable brand portfolio. By doing so USG People aims to maintain and further strengthen its position with separate business models that are specifically geared to the dynamics in the different markets.

USG Professionals expects to achieve healthy growth in the coming years. This growth involves the existing operating companies expanding their activities, with areas of expertise being introduced in markets where this expertise is not yet available. In 2012 USG People’s professionals segment grew both organically – through the introduction of USG Legal Professionals in Germany, France, Luxembourg and Switzerland and the launch of USG Marketing, Communication & Sales Professionals in Belgium – as well as due to the acquisition

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