Connecting to LinkedIn...

Blank unique users rise 12% unique users rise 12%

The latest ABC figures confirm that continues to go from strength to strength with a 12% increase in visitors since October 2012 – currently 1,482,397 unique browsers.

This cements Graduate Prospects position as the most visited student and graduate careers and jobs website, which provides a wealth of information written by trained careers professionals and industry experts - thanks to a partnership with the Association of Graduate Careers Advisory Services (AGCAS).

Official statistics also show a slight drop in page impressions (to 5,037,726), reflecting the ongoing content improvements that have ensured that more visitors are finding what they need faster there are now 50 country profiles available for those looking to study or work abroad and there is comprehensive up-to-date information for more than 20 industry sectors.  

The success is also a result of the improvements made to My Prospects, which was relaunched in July. More than 54,000 students have since used the career planning tool, spending on average 29 minutes or more. This represents a 12% increase in visitors, 5% increase in unique users and 11% rise in repeat visitors since the relaunch.

Sarah Kite, marketing manager at Graduate Prospects said: “We continue to work in partnership with AGCAS to provide information, advice and opportunities. This alliance plays a significant role in our success, with colleagues in careers services directing students and graduates to our pages. We have also collaborated on developing My Prospects, helping to achieve its status as the leading career planning tool.

“Our commitment to continually update content has proven to improve the user experience. By combining relevant careers information, news and vacancies all in one specific area, traffic to these pages and average time spent on them is rising while the exit rates are reducing.”


Articles similar to

Articles similar to