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Robert Walters Partnership with The British & Irish Lions Gets Into Full Swing

Robert Walters Partnership with The British & Irish Lions Gets Into Full Swing

After months of build-up, Robert Walters’ official partnership with the British & Irish Lions goes up a notch this weekend when the Lions take on the Barbarians in Hong Kong on Saturday.

Following Q&A events with rugby legends in London, Birmingham and Manchester, similar events will take place in Hong Kong and across Australia as the Tour heads east. The stadium in Hong Kong for Saturday’s match against the Barbarians will also feature Robert Walters advertising hoarding.

Commenting on the sponsorship, Stephen Edwards, Group Marketing Director at Robert Walters: “We are delighted to be an official supplier to The British & Irish Lions for their Tour of Hong Kong and to Australia. The British & Irish Lions is one of the world's truly iconic and respected sporting brands whose core values of pride and integrity, teamwork, pioneering and passion are synonymous with our own value set and the way we work with our clients and candidates across the globe”. 

Commenting on the sponsorship further, Stephen notes: “We thought the challenge of selecting a Lions squad, drawing together leading players from four nations and combining them in a short space of time to create a high performing team struck a chord with our role as a recruitment consultancy in helping clients with their resourcing challenges and our candidates with their long-term careers.

“In addition, the geography of the Tour encompassing Britain, Ireland, Australia and, for the first time a stop-off en route in Hong Kong, dovetails perfectly with a number of the Group’s key markets and provides an opportunity to create some unique experiences and brand association for our clients, candidates and staff.  Finally, being part of The British & Irish Lions family and working closely with and developing relationships with our fellow sponsors – HSBC, Adidas, Land Rover, First Cape, Microsoft, Red Bull, Thomas Pink, Qantas and Rhino -  has been hugely beneficial to the Group.”

“A sponsorship of this kind is a first for the specialist professional recruitment market and we are excited about our partnership and the forthcoming Tour.”

Charlie McEwen, Director of Sales and Marketing for The British & Irish Lions, commenting on the partnership with Robert Walters said: “We were delighted when Robert Walters came on board it is great to share the journey with a brand that regularly recruits talent and is innovative in overcoming the challenges involved, something that resonates strongly with The Lions. Robert Walters have brought a fresh energy to The Lions sponsor family and we are excited to see how the partnership will evolve as the Tour progresses.”

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