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Evolution of Mobile Recruitment

Evolution of Mobile Recruitment

8 out of 10 phones being sold are smart phones so the smart money has to be on jobs being sought via mobiles. It is a crucial time for all recruiters to have a mobile compatible site.

Increasingly job seekers are using their mobile phones to look for jobs – at the moment it’s about 16% but this number is constantly growing, and it’s also worth remembering that it might well be hampered by the quality of the websites they’re looking at. As the internet speeds up on mobiles and the costs drop job seekers will expect to be able to move easily from desktop to mobile

Recruiters should also remember the relative privacy that searching for and applying for a job on a mobile offers. In the UK we have some the longest working hours in the EU and this can mean that taking the time to research new jobs in the evening doesn’t appeal at the end of a long day. This is reflected in mobile traffic compared with desktop traffic – where once the peaks were at lunch time and the end of the day now the traffic can stay fairly level all day with peaks in the morning, at lunch time and in the afternoon, as well as after work.

The starting point for many job seekers is Google – not an app store. You need to make sure your site is mobile compatible before you think about apps, otherwise you risk not taking advantage of your potential job seekers who don’t have the app.

These are my three simple tips to start making a mobile website:

1) Keep things simple - don’t have too many pages with too much content. This will mean a much longer time for information to load and everyone hates waiting ages for a page to load&hellipespecially on their mobile.

2) Don’t have lots of images – again this will slow the visit right down.

3) Do have simple and obvious search boxes, calls to action and a navigation structure that is clear and concise - making finding and applying for a job as easy as possible.

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