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Outsauce Shortlisted For B2B Marketing Awards

Outsauce Shortlisted For B2B Marketing Awards

Outsauce has been shortlisted for & lsquo;Best use of content marketing’ at the B2B Marketing Awards.

The B2B Marketing Awards represent the pinnacle of the global B2B marketing industry, with previous winners including Google, Fujitsu, Lloyds TSB and numerous other internationally renowned brands.

Outsauce and partner marketing agency Marketecture competed against 1,000s of entrants to secure a place on the category shortlist alongside Vodafone and Kaspersky Lab amongst others.

Outsauce launched its new brand in December 2012. The judges were impressed with Outsauce’s marketing campaign, which quickly established presence and positioned the business as a respected thought leader. The campaign centred around two key pieces of content:

The Recruiters’ Toolkit – a practical guide to setting up and growing a recruitment agency, and

The Compliance Barometer – an industry spanning report on recruitment legislation, analysing key findings from a survey of leading recruiters.

The fully integrated campaigns were supported by extensive social media activity and a programme of events, including a special debate at the Gherkin, London and presentations at Recruitment Leaders, the debating forum set up by Brabners Chaffe Street, Outsauce, Saffery Champness and RBS.

Miles Lloyd, CEO of Outsauce, said: “This is an outstanding result all round. Looking back over the year so far, we’re very proud of the impact we’ve made since our brand launch and some of the credit for this must go to Marketecture for helping us to exceed our expectations. Our philosophy is to choose the best suppliers and then treat them as an extension of our business, just as we earn the trust of our own customers.”

The B2B Marketing Awards ceremony will take place on 21 November at The Honourable Artillery Company, London.


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