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New recruitment firm that gives up to 1,000 to every expectant mum

New recruitment firm that gives up to &pound1,000 to every expectant mum

*The UK’s first recruitment agency specialising solely in maternity cover.

* Rewards mothers-to-be up to &pound1,000 (cash or vouchers) to prepare for their newborns

*  Company founder and CEO, Paul Jenkins, speaks openly about inflated recruitment fees and why it’s time to change. will become the first UK employment agency to specialise solely in cross-sector maternity cover when it launches nationwide on Tuesday 6th August.

As part of it’s unique bid to support expectant mothers, will be giving up to &pound1,000 cash (or the same value in leading retail vouchers) to every pregnant woman whose vacancy is covered by the agency – the equivalent to seven weeks of statutory maternity pay.

According to a recent report*, newborns cost up to &pound7,000 to prepare for, with parents spending an average &pound537 a month on their children.

Founder and CEO of, Paul Jenkins, comments: & lsquo;Having a baby is incredibly exciting, but it can also be extremely challenging on a financial level. We understand this and hopefully our scheme will help by giving every expectant mum who works with something to start that journey.’

To celebrate its launch, will also be rewarding the first 50 mums who successfully refer the firm to their employers a free Apple iPad 2 worth &pound329 (T&C’s apply)’s unique scheme was born out of founder Paul Jenkins’ belief that recruitment and its fee structure needs to change. 

Jenkins says: & lsquo;It’s time for a fresh approach. Modern technology means that jobs can be filled a lot more quickly and efficiently compared to 20 years ago. But, unbelievably, firms are still charging the same fees.

& lsquo;We’re responding to that by giving expectant mums up to &pound1,000 cash, or the equivalent in vouchers, to help with their new arrival. This is something we’re very proud and passionate about doing.’

What people are saying:

Siobhan Freegard, founder of says: & lsquo;Maternity leavehas been seen as 'the elephant in the room' with firms feeling they cannot discuss it with employees. But this new service will make the process easier and benefit bosses and mums-to-be. Like all the best ideas, it's so simple and working mums will feel it helps take the weight of worrying about work off their shoulders.’

Safia Minney, MBE, Founder & CEO of People Tree, says: & lsquo;This idea will really help mums, mums-to-be, and their companies make the transition smooth – and that everyone wins. Working mums have very busy lives and this is one way to help support them.’

British columnist, journalist and author Zoe Williams says: & lsquo;If you're fed up with maternity leave being portrayed as a giant headache for businesses and lots of bickering among employees - and I know I am - this is the antidote: creative, cooperative, original solutions that turn maternity leave into an opportunity not a threat.’

Founder of TeenBiz UK and finalist of 2008 Apprentice Claire Young says: & lsquo;Many women worry or feel guilty about taking maternity leave from their career and the impact it can have on their progression. Maternitycover.comprovides peace of mind and reassurance that your role can continue smoothly whilst you have time to be at home with your babe. It's been a long time coming!’


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