Apps increasingly used in professional sectors
Are there professional sectors where app has become a complementary tool?
jobandtalent, who just launched their mobile job search app, asked a sample of 2,500 of their users about the way they take advantage of work-related apps. Of those surveyed 72% state that they use apps as a complementary tool to develop their professional tasks, while 12% assert to have downloaded a work-related app, although they don’t use it.
Only 16% declare that they do not use any app that could benefit or complement their work environment. However, 87% of jobandtalent users agree that, in the future, apps would be a basic instrument for their work.
The presence of the smartphone in the UK is strong and growing (the UK is the second most active country in Europe with 61% mobile users owning a smartphone) and it looks like the mobile revolution is here to stay.
Not only the number of smartphones users is growing, but also the amount of consumed data.
The UK’s mobile users are consuming more data on their smartphones than any other country in the world. In addition, according to Ofcom’s Communications Market Report 2013, more than 30% of webpage traffic is coming from handheld devices, showing more people are connecting on the go than through a traditional laptop or desktop computer. Indeed, 49% of UK adults now access the internet on their mobile phones – a ten percentage point increase on the 2012 figure.
As the mobile centered trend continues to grow, developments within the mobile technology sector keep improving in order to engage all the needs and habits of the average citizen in one single portable device primarily through mobile applications. Tech startup jobandtalent has recently discovered that apps are starting to be used as a complementary tool to boost productivity in the work environment, and even more professionals rely on them to manage tasks. Apps are increasingly popular and Flurry, the mobile application analytic company, has claimed that this tendency will conclude in an “App world, where the web just lives”. In the last two years, there has been an increase of almost 10 million app users in the UK, reaching more than 30 million. Half of them use apps almost every day, according to We are App Digital Report. On the other hand, Statista, the global leading statistics portal, has actually predicted that there will be 43.2 million mobile app users by 2016.
Although the top downloaded apps in the UK are those related to social networks, communication, weather and games, work-related apps continue to increase in popularity especially in certain professional sectors:
- Banking and Finance: 32% of those users who have declared to use work-related apps belong to the Banking and Finance sector. This professional sector requires being connected to the Stock Market almost 24/7 and these apps allow bankers and traders to access to updated data on the go. It doesn’t matter if a financial analyst, for example, is heading to a meeting in another part of the city, he or she will always be able to know what’s going on. Bloomberg is the leading app among those who work in investment banking.
- Media professionals: There are a huge range of apps that enable media professionals to access to the information and news at every instant. Information is power and acquiring it before competitors is essential in such a competitive environment. That’s why, 26% of users, who have admitted to use work-related apps, are media professionals. Dropbox and Reeder are the principal apps this professional profile prefers
- Graphic Designers: 11% of those who claimed to use apps for the development of their work are graphic designers and other professionals from the creative industries. The smartphone is starting to become a pretty handy design tool and designers are realizing how useful apps are as content creation instruments. They can choose colours and fonts and speed up the workflow with their handheld devices. WhatTheFont and Adobe Kuler are two of the most popular apps for graphic designers.
- Scientists and researchers: When starting a new scientific investigation, researches need to know what kind of progress has been done in the past and who was in charge. Mobile devices and applications are being used to search the web on the go by experts. For example PubMedMobile app allows searches of abstracts in the database, which has millions of citations for biomedical resources. On the other hand, Labtimer is a configurable app that keeps track of time during experiments or trials.
- Healthcare professionals: Using apps to monitor fitness and diagnose oneself is a growing trend among patients. Patients are now going to their GP with a better understanding of their pain and a broad approach to the drugs they could take. Healthcare professionals are starting to realize the importance of apps not only to engage with their patients, but also to offer them reliable information about diseases. Further developments in mobile apps are being made to create apps that could be able to diagnose and prescribe medicines. In that way, doctors could guide people through apps in a daily basis and without going to the hospital. Papers and OsiriX are the most successful apps in the healthcare sector. In addition, plastic surgeons are increasingly using apps such as Summum
- Productivity: This is the only section that is not related to a professional sector. However, of those surveyed 68% declare that apps actually increase their productivity. Applications such as Wunderlist 2 help consumers to organize their life and business, create to-do lists and manage tasks.
- Job searching: 81% of the sample claim that they look for jobs through apps on their mobile devices, while 19% affirm to keep seeking for a career opportunity through their laptop or desktop. Of those 81% that affirm to use job searching apps, 67% check these apps every day. Linkeding, jobandtalent or Eures mobiles apps are the most popular ones.