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Social media very influential in hiring, survey finds

A survey of more than 7000 recruitment companies, HR managers and recruiters in the UK has found that 71% of them have successfully hired an employee or contractor using social media.

The survey, undertaken by, the world’s leading Oil and Gas jobs board, also found that 82% of employers have looked up potential candidates on social media sites, while some 64% have rejected a job application after looking at a candidate’s social media profile.

The survey found that 88% of recruiters used LinkedIn for candidate recruitment, 25% used Facebook, 8%, twitter, and 33% used industry-based job boards.

77% said the reason for recruiting via social media is that it gives them better access to more candidates, 33% said it is the most cost effective way to find candidates, while 41% said it gave them better insight into whether candidates were suitable. The survey highlighted Job boards and LinkedIn as the two most important tools to recruiters, with Facebook also playing a role.

The survey found that 63% of recruiters said that they considered social media as more effective than traditional print ads when advertising jobs. “Social media is now a powerful recruitment tool for getting the right person in position faster and cheaper than traditional forms of advertising,” said Kevin Forbes, CEO of “As a leading Job Portal we have always integrated with social media. Our LinkedIn groups are among the largest on LinkedIn and between LinkedIn and Facebook we are able to market jobs posted on Oil and Gas People to over 1.5 million candidates in the oil and gas industry over double the reach of our competitors that don’t utilise Social Media.

Forbes added, “The Oil and Gas Industry is currently enjoying a small boom and it is becoming increasingly hard to source the right candidates. Being such an innovative industry it comes as no surprise that recruiters are turning to social media to find top talent.” 

Founded in Aberdeen in 2009, Oil and Gas People matches potential candidates with vacancies in the international oil and gas sector. Oil and Gas People has over 5000 registered companies that use their services globally.

Oil and Gas People has one of the largest social media presences online with LinkedIn groups with over 850,000 members. Their main group features in the top 20 LinkedIn groups from 1.8 million on the site and their Facebook page regularly has over 750,000 unique interactions each month. Oil and Gas People heavily interacts with social media to promote their available candidates and positions.


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