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UK consultants lag behind when it comes to embracing social media

According to the latest Kelly Global Workforce Index, an annual survey conducted by Kelly, the UK is falling behind the likes of Germany, Norway and Ireland regarding the use of social media networks in the recruitment process.

Whilst 40% of UK respondents were contacted through social media about an employment opportunity in the prior year, this compares with a far greater 55% in Germany and Poland, and 52% in Ireland. Meanwhile, only 11% in the UK have secured a job through social media in the past, compared to 28% of respondents in Norway and 16% in Ireland.

Only 3% of UK respondents secured their most recent job through social media, despite the report also indicating that candidates are increasingly using social media to search for jobs.

38% of respondents secured their jobs as a result of a direct approach from either an in-house recruiter or a recruitment agency.

Commenting on the findings, Rachael Moss, Marketing Director, Kelly Services UK and Ireland said, 

“It’s really surprising to see the UK is behind so many other countries when it comes to fully embracing social media for job hunting and recruitment purposes. It seems that job hunters continue to rely on more traditional routes and direct approaches, although social media is likely to have played a part in their research about the role and people that work for the organisation.”

Yet there is still a clear opportunity for employers and employees alike to embrace social media in finding the best talent or a new job opportunity 58% were interested in receiving job referrals from friends or contacts in their social media network and 45% were interested in providing friends or contacts with a referral via social media.

And that’s not to say the UK isn’t tech savvy – 56% feel employer provided electronic devices are important for both work and personal use, and a third say access to this would influence their decision on working for that company.

Moss added, “With nearly two thirds of respondents citing an interest in receiving job referrals from their online contacts, there is an opportunity for employers and recruiters to better use social media to engage with the talent. Those organisations that utilise social media intelligently as an integrated part of their recruitment strategy will increase the reach of their employer brand, and ultimately their hiring potential."



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