Hays wins International Content Marketing Award
The awards are in their fifth year and recognise excellence in content marketing.
Hays Journal is a bi-annual publication which provides insight and news for HR and recruitment professionals on the ever-changing world of work.
The judges were particularly impressed with the broad array of channels used in promoting the Hays Journal, including a bi-annual print title, an iOS app version of the publication, and the distribution of the print version in first- and business-class airport lounges around the world.
The winners were chosen by a panel of industry judges that included the creative strategist from Facebook, the head of corporate affairs from the Chartered Institute of Marketing and the features editor from Marketing Week.
Sholto Douglas - Home, group marketing director at Hays, commented, “We are proud to be recognised for the success of the Hays Journal, which has made a significant impact in presenting Hays as a leading commentator on key developments impacting the global world of work. Winning this award goes a long way to proving the strength of our content marketing programme, demonstrated in a unique publication that provides the global HR and recruitment industry with respected, valued insight into the important issues that matter to them.”