Adecco extends international sponsorship for Davis Cup and Fed Cup to 2016
Adecco is proud to further strengthen its engagement in tennis and sports on a global scale with the continuation of the Davis Cup and Fed Cup sponsorships. The contract extension commences with this weekend’s Davis Cup first round ties on 31 January to 2 February, and will run until 2016. Adecco also remains the Official HR Partner at both competitions.
Adecco has been sponsoring both competitions since the end of 2010, having previously sponsored the Davis Cup between 2002 and 2007. Adecco will continue to sponsor the on-court speed serve package for both competitions, and the new agreement will also see the return of the distinctive Adecco player benches.
ITF president Francesco Ricci Bitti, said, "We are delighted that Adecco is extending its sponsorship of our two prestigious team competitions for a further three years. Adecco has been a loyal and hardworking partner of Davis Cup and Fed Cup, and we believe that these competitions are a perfect fit for a company that has enjoyed strong international growth since joining our family of sponsors.”
Adecco Group Chief Sales Officer, Sergio Picarelli, commented on the decision to sponsor Davis Cup and Fed Cup: “We are proud to renew our partnership with the International Tennis Federation in what is one of the world’s largest team competitions between nations. As the Official HR Partner, we are also providing our leading recruitment expertise for large scale international sporting competitions, as we do for other world-class sporting events”.
Adecco has a long-standing association with the world of sports. The company cooperates with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) on the Athlete Career Programme (ACP), which helps elite and Olympic athletes successfully manage the difficult transition from sport to a new career through professional development and job placement. Adecco has also been a leading HR service provider for sports, staffing major events like EuroBasket 2013 in Slovenia, the 2012 Summer Olympics in London, or the 2014 Winter Olympics in Sochi.