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ManpowerGroup publishes paper advising companies on how to address gender parity

ManpowerGroup's annual Talent Shortage Survey revealed that of the 35% of employers struggling with talent shortages globally, only 24% are seeking to recruit from alternative talent sources and only 2% of these are actively recruiting women. Data from the World Economic Forum suggests a strong correlation between countries that are most successful at closing the gender gap, and those that are the most economically competitive. The research found that the companies with a high percentage of female employees, particularly in board positions, fare better than competitors.

This gap presents a unique opportunity for companies that are impacted by the global talent shortage and are pressured to expand their talent pipeline. The 862 million women not participating in the global economy remain the world's greatest undertapped talent resource. As traditional ways of working are changing, organizations must address this conundrum by closely reexamining the one-size-fits-all HR programs that have not helped move women into employment or, even less so, into leadership roles.

"Growing the pipeline of women in leadership roles is critical to succeeding in the Human Age," said Mara Swan, ManpowerGroup Executive Vice President, Global Strategy and Talent, and member of WEF's Women Leaders and Gender Parity Program Advisory Board. "Women are being funneled out of the leadership roles through one-size-fits-all approaches to talent development that simply do not work. CEOs must adopt one-size-fits-one systems and reexamine their companies' policies and cultures to drive this needed change across entire organizations."

This week, ManpowerGroup leaders will be participating in sessions during the WEF 2014 annual meeting, discussing gender issues, including 'Gender Parity: From Momentum to Practice'. Swan and Jonas Prising, ManpowerGroup President, will join participants to discuss the current efforts on global gender parity and create a gender equality strategy building on existing momentum, practices, tools and awareness.

"Cracking the Case - Why you need women leaders. How to get them and keep them" is available for download at:


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