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Orange Genie launches new brand

The company has launched the brand to consolidate and build on its success in the education sector. Genie Education will sit alongside Genie Umbrella, Genie Accountancy and Genie Passport.

The Orange Genie Group has an established reputation for operational excellence and compliance which has supported the group’s rapid expansion into the education sector.

Group managing director, Graham Fisher, commented, “We are seen as a safe pair of hands by recruitment agencies we take responsibility in managing the risks associated with the contingent workforce, and reduce the management burden on our agency partners."

Pras Desai has been appointed operations director of Genie Education and will be responsible for the development of the brand. He said, “This is a significant move for us. We love the education sector and recognise that we need to devote more time and energy to understanding, developing and improving our services. We need to become more actively involved in the sector not only through sponsoring teacher related competitions but more importantly keeping up to date and on top of our game with changes in the world of primary and secondary education across the UK.”

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