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Web-cruit system is celebrated as it hits 10 million milestone

The web-cruit system, developed by Midlands-based Kaonix, is used by major companies including Halfords and Johnson Matthey to enhance their recruitment processes.

It identified Michelle Grenall as the 10 millionth applicant after she secured a job as store manager at a branch of The Perfume Shop.

The programme offers customers a full range of recruitment services from posting vacancies on more than 400 job boards to automatically filtering job applications and scoring applicants against detailed specifications.

The system also stores every application a company receives so that it can highlight a potential applicant for a role without them even applying.

Kaonix managing director Stuart Mockford – one of the founders who set up the company in Meriden, Warwickshire, 13 years ago – said the system had transformed the recruitment process for its customers.

He said: “We are delighted that such a significant milestone has been reached. This system has been proven time and again to completely revolutionise the recruitment process both in terms of the time and cost as well as the quality of those being recruited.

“We are now working with a host of blue chip companies who are saving as much as 70 per cent on their previous recruitment costs and significantly reducing their need to use high street recruitment agencies.

“What really sets this system apart is the wealth of information surrounding the application that it retains which remains incredibly useful to the customer in terms of analysing staff retention and career progression over the longer term.

“In addition we harvest over five million vacancies each year and use a number of de-duplication techniques to ensure we have one record of each vacancy. This in turn provides us with a unique employment and skills perspective of the UK.”

The 10 millionth applicant was Michelle Grenall who secured a job at The Perfume Shop. Stuart presented her with an iPad to mark reaching the major milestone.

Michelle said:  “Like any jobseeker, I was applying for quite a few different retail roles online when I was contacted by The Perfume Shop’s recruitment team.  I found that their online application process was easy to follow and completely relevant to the job role I was applying for. 

“I am so happy that I applied to work at The Perfume Shop and followed the online application process, as I have now been working at The Perfume Shop for a couple of months in my role as store manager and I am loving it.”

Liz Little, recruitment manager at The Perfume Shop, said, “We have been working with Kaonix for the last couple of years.  Their system is easy to use and navigate, and as a business we find them very supportive when we need to tweak the website or have a question about new technology.  It is very rare that I hear a no, which is always positive for a recruiter, especially with the market getting more and more competitive.”

Mr Mockford added that he expected the company’s system to process the next 10 million applications in just a quarter for the time.

He said, “These are exciting times for Kaonix. The technology is evolving all the time, as is the way applicants engage with the system. In recent years we have seen an explosion in applications coming from mobile devices and if current trends continue we will see the next 10 million applications processed in just three years with the vast majority coming from mobile devices.”


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