Penna scoops Best Graduate Campaign at the RAD awards
Penna won the prestigious award for its work with KPMG and their Business Internship Game.
Titled “80 days: Race the World”, Penna and KPMG launched a unique online challenge in 2013 for students, to take a virtual hot air balloon around the world in 80 days whilst completing business tasks – with the prize of winning an internship at the company and £1,000 of travel vouchers to travel to any worldwide destination. Students had to fly from location to location completing hidden challenges in a bid to be the fastest person to travel the world. Over 200 international KPMG offices were tagged in the game, highlighting the company’s global footprint too.
The judges thought the game was a great idea and commended its execution. They also felt that KPMG’s behaviours and values were captured well within the game, as students had to showcase attitudes needed to succeed in an internship with the company – including excellent time management and communication skills.
Commenting on the win Julie Towers, managing director of Recruitment Solutions at Penna, said, “It’s another great win for the team at Penna. We always push the boundaries with our recruitment solutions and it’s great to see that our hard work, innovation and successes with the KPMG game have been recognised by our industry. Using the latest recruitment technology and applying occupational psychology behind the game proved to be a winner all round. We have invested in our creative offer and through the leadership of Pete Rice we are seeing major improvements in our creative solutions. I hope more clients will, like KPMG entrust their recruitment challenges to us.”
The awards were held at the Grosvenor House on Park Lane, on Thursday 30th January.