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New personality assessment released

PAPI 3 is a fully revised and updated version of Cubiks’ market leading PAPI (Personality and Preference Inventory).

This incisive tool includes innovative new features and revised content to open up a deeper level of insight for HR processes.

PAPI has been used by organisations around the world for forty years, with a heritage of continuous evolution to meet the market’s changing needs. PAPI 3 builds on this history, incorporating years of international research and the very latest technology to leap forward with a tool that is more powerful and versatile than ever.

Delving into the drivers and working styles of participants, PAPI 3 provides targeted, in-depth information to expedite recruitment decisions and conduct structured development conversations.


This questionnaire was created with international input from the very start. Besides being available in multiple languages, it has ingrained cultural adaptability and sensitivity, making it the perfect tool for multinational organisations.


Dynamic Reporting revolutionises feedback preparation and delivery, bringing the PAPI profile wheel to life at the touch of a fingertip. Users can explore a responsive PAPI wheel on the screen of their computer or tablet, drilling into the specific insight they need.


For even more powerful analysis, PAPI 3 is available in two optional versions designed for Sales and Leadership positions, focusing on the characteristics essential for success in such roles.

Rob Feltham, director of innovation, products and technology at Cubiks, said, “After many years of research involving our clients and consultants all over the world, we are delighted to be launching PAPI 3. This update to our highly successful personality questionnaire provides employers with a user-friendly tool for gaining valuable insight into what motivates and drives their current and potential employees. Armed with this knowledge, they will be able to make better quality selection and development decisions.”

Martin Smith, CEO at Cubiks, said, “PAPI has for many years been our flagship tool at Cubiks, so bringing PAPI 3 to the market is a significant step for us. We are proud of our reputation for innovating and developing industry-leading solutions for our clients. PAPI 3 extends our versatile portfolio, providing employers with yet another powerful tool that enhances their talent management processes.”



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