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With 47% of UK Web Developers open to opportunities; why have retailers announced a skill shortage?

Meanwhile, the retail industry is continually confronted by change. With technological advancements and a more demanding consumer retailers are heading towards an omnichannel platform to connect and communicate with customers.

However, with a skill shortage of Web Developers and IT Professionals across the UK retailers are struggling to attract great new talent to leverage additional channels.

The question stands does the tech savvy web developer consider the retail industry when they’re searching for a new job? Just under 75% of all UK Web Developers are employed across IT and Software, Manufacturing, Finance and Banking, and Consulting industries. One could argue that the retail industry requires a Developer more than any other industry, as the need for an immersive web experience and customer journey rises.

Web Developers are not usually active job seekers. Stack Overflow has stated that the majority of web developers will only consider a position if they are headhunted directly or if they have inside connections.

Uniting Ambition, a Fast Track Top 100 recruitment specialist is currently working on attracting web developers on behalf of several renowned retail brands.

Lisa Holmes, Director at Uniting Ambition, says: “Retailers are playing cat and mouse. Everyone is trying to be more innovative and more creative than their competitors with their customer offering. The secret to Retail success in 2014 will rely on a great web and multichannel experience.”

A thriving omnichannel retailer will master a smoother web transition process from website, to mobile, to apps. It’s the Developers’ role to ensure that the customer journey is effortless, therefore the Developer has to understand the consumer.

Holmes, continues: “Retailers can no longer survive off their brand alone. An effective digital marketing strategy will prioritise customer experience through outstanding design and development.

“When you’re recruiting it’s vital to be transparent. Developers like the facts and no & lsquo;typical recruitment jargon.’ A Senior Web Developer will expect a salary of &pound50K to &pound70K depending on the intricacy of the role. Over 60% said they are more likely to consider a new role if the company culture, working environment and team are explained fully with no ambiguity.

“As the stats show, developers just won’t go looking for jobs. It’s time to be more proactive and more assertive when engaging in the market. After all, the talent and demand is there.”

Uniting Ambition work with some of the most recognised high growth, capital invested and privately owned businesses in retail and FMCG. They are dedicated to fuelling the development of their customers and in turn, fuelling economic growth. 


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