Global Recruitment Network rebrands with new name & logo
The rebrand includes a new corporate logo.
The rebranding effort takes advantage of an opportunity to tie the corporate name to the website (www.npaworldwide.com) to ensure more consistent branding.
“For nearly sixty years, the NPA name has served our organization well,” commented chairman Jeff McGraw. “However, as we continue to expand globally, there is a disconnect between our NPA name and our NPAworldwide website. This update to our name makes it easier to tell our current story without sacrificing our impressively long history of success.”
The rebranding is an evolutionary process that will be completed over the next thirty days as the name and logo are changed. NPAworldwide is embarking on a marketing campaign in 2014 to reach job seeker and employer audiences, so the rebranding effort is especially timely.
“There are hundreds of organizations globally operating under the NPA letters,” remarked president Dave Nerz. “But there is only one NPAworldwide. This small but significant change allows NPAworldwide to move forward while minimizing the need for massive change and unnecessary costs for both the organization and our members. The new brand clearly identifies a significant differentiator for our network and our membership: global reach.”
NPAworldwide is a recruitment network facilitating placements between its members. The network has more than 400 member offices 1,200 recruiters in 30 countries on 6 continents.