Greater Manchester-based training firm picked to be face of FSB
The campaign is designed to demonstrate how the FSB represents and is the voice of small businesses across the UK. The imagery will be used on a variety of marketing collateral including advertising, leaflets, e-campaigns and online.
The business has been selected at a time when it looks set to expand into the emerging East African market as it goes from strength to strength.
The Training Brokers Ltd was launched five years ago by director Esu Hill after she was made redundant from a Further Education College.
The company works with employers in the Greater Manchester area to provide apprenticeships and vocational training across a variety of skills for employees.
Much of its funding comes from the Skills Funding Agency, European Social Fund as well as employers paying for their staff to be up skilled.
But with cutbacks in public funding, Esu is looking at the overseas market as an ideal way of sustaining business growth.
Esu Hill, who has family links in the region, said, “We are looking at East Africa, Tanzania, Uganda and Kenya. We think this part of the world is set to see large scale development and presents many opportunities.
“Training people to ensure they get the skills needed to help economies grow is key and we want to be part of what is an exciting time for this region.”
Hill launched the company single-handedly five years ago and now has a seven-strong workforce.
The company has enjoyed excellent growth in the past four years in particular.
Hill said, “The last four years have been excellent. But like any business you have your ups and downs and that is the fun of business.
“We can’t complain as we continue to win new contracts. We’re one of the top producers of skills training courses. But we need to keep looking forward and the public sector is suffering cutbacks, so we need to protect our business. Increasing different revenue streams with the shrinking public sector funding is also another reason for looking at expanding into East Africa.”
Hill said the Federation of Small Businesses’ (FSB) Members’ Services had helped her win lots of new business. A member of the FSB’s Manchester and North Cheshire Region, she explained:
"It’s been phenomenal, the amount of business I’ve picked up through its networking events. The support is also first class. As a small business, it’s like the boardroom you’ve never had.
“You can talk peer to peer with other business owners and express concerns you often find they have experienced or are experiencing. That’s really helpful.”
Carol Undy, chairman FSB (Member Services) Ltd, said, “It’s great to hear that The Training Brokers Ltd have found the FSB as a productive forum to help win new business.
“We’re always encouraged to hear about members growing their business, particularly in today’s tough economic climate so anything we can do to help is satisfying.
“We do everything we can to help our members overcome any difficulties that a small business can face. Often it can be quite a daunting challenge which might be too much for a small business to tackle, and that’s where our member services team can come in and help.”