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UK employers favour impact over experience, says new data from Adzuna

The study, which analysed the language companies use in their job ads, reveals big spikes in demand for effective employees, strong communication skills and sky high levels of motivation to succeed, while extensive experience skills and a proven track record in the field are less of a priority.

Conducted in April 2014, the research analysed over 800,000 job ads across the UK to highlight the most popular attributes in candidates. Keywords were grouped into 4 categories Qualifications & Skills, Experience, Interpersonal Abilities and Personality Traits.

An ability to be effective quickly is the most sought after attribute of 2014, with almost a quarter (23.3%) of all ads demanding traits such as passion, enthusiasm and proactivity.By comparison, only 1.3% of current job ads call for extensive experience in the field, while less than 1%of ads specify a preference for MBA candidates.

New digital trends

Demand for social media skills and knowledge is on the rise amongst forward thinking employers, with over 13,000 jobs around the country demanding candidates with specific skills and experience in this arena, a 66% increase on last year. Facebook and Pinterest-related skills are the biggest risers, followed by LinkedIn, reflecting the increasing importance of a range of social media channels for forward-thinking employers. SEO skills, while still growing in popularity, saw a slightly lower increase in demand.

The analysis also shows a surge in new language being used to lure top talent. There are currently 759 British employers looking for “gurus”, demands for 237 “wizards” and even 62 companies looking for “rockstars”. Demand for 'gurus" (45%) and 'wizards' (77%) is soaring compared to 2013, while the hunt for “legends”, “superheros” and “jedi” is in decline.

Andrew Hunter, co-founder of Adzuna, said ““Because we list nearly every UK job ad in our search engine, we have a great overview of the language advertisers are using in their listings. In a recovering economy like today’s, businesses need to continue to adapt quickly, prioritise hiring needs and look to the big picture. It is little wonder then, that recruiters are seeking out candidates that can hit the ground running, and help drive their organisation forward to the next stage, prizing personal traits common in effective employees, like motivation, passion and enthusiasm, over extensive experience. Skills in social media also continue to rise in popularity, as employers turn their eyes firmly to the future.”

DATA TABLES FOLLOW:

Top 10 most Used Buzzwords in the UK

Buzzwords

Number of jobs

Average Salary

(per annum)

Effective

127,847

&pound33,465

Communication Skills

124,460

&pound30,144

Motivated

123,686

&pound29,592

Qualified

114,581

&pound33,380

Flexible

110,323

&pound27,009

Degree

93,319

&pound37,701

Passionate

91,384

&pound27,843

Challenging

89,566

&pound33,390

Track Record

68,960

&pound38,897

Results

67,963

&pound32,539

Top 10 Wackiest Buzzwords

Buzzword

Number of jobs

Average Salary

% Change from 2013

Guru

759

&pound37,430

45%

Wizard

237

&pound30,565

77%

Killer

87

&pound34,494

26%

Rockstar

62

&pound52,917

55%

Legend

56

&pound25,606

-77%

Ninja

53

&pound40,958

20%

Jedi

9

&pound34,625

-10%

Super Hero

8

&pound21,398

-33%

Boffin

7

&pound60,541

700%

Overlord

1

&pound32,880

-66%

New skills and job ad language

Skill Area

Number of jobs

Average Salary

(per annum)

% Change from 2013

Pinterest

952

&pound31,225

89.3%

LinkedIn

45,179

&pound34,197

77.3%

Facebook

18,291

&pound31,172

127.1%

Twitter

16,944

&pound33,015

53.7%

Social Media

13,650

&pound29,017

66.5%

SEO

6,354

&pound30,574

28.9%

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