ExtraMile Communications shortlisted in West Midlands Business Masters Awards
The winner will be announced at the official awards ceremony on Wednesday, June 18, at Edgbaston Stadium in Birmingham.
The Pride category recognises the most meaningful philanthropic initiatives attributed to a business or individual in the West Midlands. ExtraMile Communications will vie with Aston Villa Football Club and Pertemps People Development Group for the award.
ExtraMile Communications’ shortlisting comes as a result of the organisation’s work with a number of charities in the community, including the Donna Louise Children’s Hospice Trust, Friends of Kampala Music School, Caudwell Children, Eccleshall Community First Responders and Alice Charity.
One of the most prominent CSR projects involved managing director, Gabrielle Hadley, climbing Mount Kilimanjaro with the aim of raising £1 for each foot of the mountain’s 19,341ft height in aid of the children and families supported by The Donna Louise Children’s Hospice Trust.
To achieve the objective, ExtraMile Communications’ founder and MD spent more than twelve months rigorously training for the trek to the mountain’s summit. The expedition took a total of ten days. "The training was draconian, but my motivation was very compelling,” commented Hadley.
“The entire ExtraMile team take our CSR projects very seriously and work particularly hard for them. I simply couldn’t disappoint my colleagues, the Donna Louise Children’s Hospice Trust and everyone who donated to the cause, so I had to soldier on,” continued Hadley. “I’m a strong believer in the idea that life begins at the end of our comfort zone. Climbing Mount Kilimanjaro not only changed my life, but hopefully touched the lives of less fortunate people too."
In the future, ExtraMile Communications is planning to set up a charitable foundation for the local community. The purpose of the foundation is to help charities develop their visual identity and communication process, ultimately improving fundraising.
ExtraMile Communications is a digital marketing agency founded in 2010. The team specialises in multilingual email marketing, website design, search engine optimisation and graphic design.