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Boyden's Leadership Series features Aujan Coca Cola's Masoud Golshani-Shirazi

In the interview, Mr. Golshani-Shirazi discusses his experiences as a global citizen of Iranian origin, HR management best practices in the Middle East, the evolving landscape of talent acquisition,how horse archery influenced his management style, and the importance of making yourself lucky.

“Masoud personifies the value of an HR leader with great depth of experience in multiple industries and regions,” said Trina Gordon, President & CEO of Boyden World Corp. “The ability to manage talent in a key emerging market such as the Middle East is a critical asset.”

“Masoud has a unique gift to build great teams and develop people throughout a company,” said Athena Tavoulari, a Partner of Boyden Middle East. “He’s a tremendous motivator of talent through his authentic style of management that resonates with both senior executives and younger employees.”

Golshani-Shirazi joined Aujan Industries LLC in August 2010. Based in Dubai and reporting to the CEO, Masoud is the company’s top HR executive, overseeing HR, property, administration and communications across all geographic operations.

Prior to joining Aujan, Golshani-Shirazi worked for Vodafone for 13 years in various roles and several countries. He has also worked in banking, fashion, retail and food businesses, and has significant experience both as a transformational and operational director, managing large teams and budgets. He has lived in Iran, the UK, Italy, the Netherlands, Turkey and the United Arab Emirates. Golshani-Shirazi holds an MBA and a post-graduate degree in human resources.

The full interview with Golshani-Shirazi and a sidebar interview entitled “Middle East Talent Acquisition Poised for Growth” with Boyden’s Ms. Tavoulari are available at

Previous issues of Boyden’s Leadership Series include interviews with Noor Menai, President & CEO of CTBC Bank USA, Frank Holder, Chairman of FTI Consulting in Latin America Paolo Cornetta, Senior Vice President and Group Head of HR of UniCredit SpA  Sandy Gould, Senior Vice President of Talent Acquisition and Development of Yahoo Ant&oacutenio Mexia, CEO of EDP-Energias de Portgual Harald Norvik, a Director of ConocoPhillips and former CEO of Statoil Stephan Winkelmann, President & CEO of Automobili Lamborghini S.p.A. Lu&iacutes Mira Amaral, CEO of Banco BIC Portugu&ecircs Jeffrey Housenbold, President and CEO of Shutterfly Inc. Jaime Rivera, CEO of Bladex Svein Rennemo, Chairman of Statoil Kristin Skogen Lund, Executive VP and Group Director of Telenor &Uumlmran Beba, Region President for Asia Pacific for PepsiCoDavid Gergen, Director of Harvard’s Center for Public Leadership and a former presidential advisor Robert Reich, currently Professor of Public Policy at the University of California at Berkeley and a former US Secretary of Labor andJames E. Lillie, CEO of Jarden Corporation. All are available on Boyden’s website.

The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on issues relevant to leadership, management and talent acquisition. 


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