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Grass Roots appoints global account director

WPP is one of Grass Roots’ major shareholders and is the world's largest communications services group, employing 170,000 people at 3,000 offices in 110 countries. Their clients include many of the world's most successful companies.

As an affiliate of WPP, The Grass Roots Group has created this dedicated position in order to concentrate the strength and reach of their route to market and to enable advanced benefits and value for both organisations’ extensive client bases.

Taylor will now split his time between his existing & lsquo;strategic meetings management’ sales role for the Grass Roots Meetings & Events division and this new opportunity to develop Grass Roots’ proposition as a provider of powerful integrated engagement solutions across all divisional areas of expertise and all geographies. He will be responsible for progressing a global strategic plan, identifying the most appropriate offerings and recommending various investments as necessary.

Taylor’s new role has also led to Hannah Wilkinson stepping up to take sole responsibility for sales and account management for the Meetings & Events division, and Sue Massey will extend her Head of Operations role to also look after & lsquo;strategic meetings management’ implementation.

John Bunting, chief commercial officer for Grass Roots, commented, "I would like to take this opportunity to congratulate David on his new role. The potential for growth through partnering with WPP is enormous and will only benefit both parties. We have no doubt it will also create significant value for all our clients – existing and prospective. David has an outstanding track-record and has the knowledge and expertise to introduce many of Grass Roots’ integrated solutions to a wider audience."

David Taylor said, "I’m thrilled to have been given this challenge and am already working towards ambitious targets for growth and engagement. Our colleagues at WPP, and their operating companies, are extremely supportive of Grass Roots – in the knowledge that we have great people and first-class solutions that will be of great value to their current and prospective clients. Our partnership is of huge importance and I’m very pleased to be leading this innovative approach as we get closer to WPP and drive The Grass Roots Group forward."



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