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Free guide on marketing essentials to help recruitment agencies boost profits

The guide '8 marketing essentials for recruiters' provides information on promotional activities that help agencies to exploit the marketer’s toolbox. The guide stresses the importance of adopting an integrated approach and executing marketing to a plan.

As a leader in software that streamlines the back office for recruitment agencies, improving efficiency is something of a pre-occupation at Etz. CEO, Nick Woodward said. “The relationship between business efficiency in the back office and good quality software is well established. Marketing is another area where technology can be exploited to release efficiency.

“Agencies have always needed to market vacancies but there's a lot more to marketing your agency than that. Many agencies see the wider aspects of marketing as optional. However, in today's world factors like increasing competition, rising costs and meeting compliance mean recruiters can no longer adopt a 'take it or leave it' attitude to marketing.

“Recent analysis shows a record number of new recruitment companies formed in the early months of 2014. Competition is going to be increasingly stiff and the need to make your agency standout to win new clients and attract candidates needs to be near the top of the to-do list. With '8 marketing essentials for recruiters' we have put together a really good source of information to help recruitment agencies market themselves more effectively.”

Topics covered include marketing strategy, brand and the multiple channels of the internet. Websites, social media and keeping in step with Google are major focus areas. “It's in all our interests that the recruitment sector is as healthy as possible. This goes way beyond the prosperity of agencies and the businesses that support them. A healthy recruitment sector is vital to the economy as a whole and marketing plays an important role in ensuring the sector's well-being,” Woodward said.

The guide is available FREE of charge directly from the Etz Timesheet Solutions website.

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