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Rise in demand for childcare means massive shortage of skilled childcare professionals

New research from, home to thousands of impartial reviews of nurseries and nanny agencies across the UK, has found that almost half (49%) of parents have said they find it difficult to find childcare in their area.

Claire Adams, owner of five branches of Tinies nanny agencies says that parents are crying out for help with their childcare – especially as the summer months arrive when working parents are in need of extra help.

She explains: “With more and more parents going back to work after having a baby the need for childcare has grown enormously over the past 10 years and the industry just can’t keep up.  Many parents quite simply can’t afford not to work and when they call on nanny recruitment agencies like ours we just don’t have enough staff to cover the demand.”

Ms Adams who has worked in childcare since 2000 has seen a significant increase in the number of parents across the Home Counties wanting to hire a nanny part time over the past two years.  

She says: “There are so many jobs going at the moment, particularly in nurseries.  The problem is the childcare profession just doesn’t look attractive enough people are put off joining the industry because of the perceived poor pay and anti-social hours.  However, childcare can be hugely rewarding and the pay has greatly improved in recent years.  Looking after a child and seeing them grow is one of the best things in life.”

Ms Adams suggests that the Government needs to encourage young people into the industry via incentivised Apprentice schemes.  She says: “I think it’s up to the Government to encourage youngsters to make being a qualified childcarer a much more respected form of employment you need so much talent and tenacity when working with children.  It’s about providing the correct elements of environment, education and nurture to help develop the precious first few years of any child’s life.”

Claire Adams has worked in childcare recruitment since 2000 and bought her first Tinies franchise 10 years ago in 2004.  She now runs five successful Tinies agencies across the south of England - Buckinghamshire, Hertfordshire, Berkshire, Hampshire and West Surrey and Dorset.


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