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CIPD deploys new resources to engage and support Middle East HR and L&D professionals

The focus will be on engaging with and understanding HR and learning and development (L&D) professional needs in the Middle East, and on exploring new opportunities to support local professionalisation agendas through the development of networks, communities, events and other means.

CIPD has more than 130,000 members internationally, including 2,500 based in the Middle East, and many more working in roles which include some responsibility for the region.

The new appointments are:

The CIPD has appointed Talentize, a Dubai based HR Consultancy firm, to support and coordinate activities as Regional Consultants for the Middle East. Talentize will help the CIPD  develop and implement its strategy for supporting HR and L&D in the Middle East, working closely with the CIPD’s New Markets Director and the wider CIPD team. 

Rebecca Normand has been appointed as International Business Manager. She will focus on engagement with CIPD members and other professionals in the Middle East, working to support the development of HR networks, communities and events and co-ordinating the efforts of the wider CIPD team with new work on the ground in the region.

Commenting on the appointments, Alan Ovens, New Markets Director at the CIPD, said:

“We already have a large number of members in the region. Our overall purpose at the CIPD is to champion better work and working lives and we can contribute to this important mission in the Middle East by better engaging with our members, other HR and people development professionals, governments and other stakeholders. These appointments will help us to build on the strong reputation we already have in the Middle East for supporting the highest standards and building capabilities in HR and L&D. Our initial objective is to build understanding and engagement on the ground. We will use this to explore the significant opportunities for us to contribute to better work and working lives in the region, provide support for local professionalisation agendas within HR and L&D, and harness knowledge and insight from the Middle East for the benefits of the global profession.”

Matthew Mee, CEO of Talentize, said:

“Having worked in HR across the Middle East extensively, I know how important the CIPD brand is to the HR community who live and work in the region. There is an amazing opportunity ahead for the CIPD to work collaboratively with governments, industry, strategic partners and of course CIPD  members and other HR and L&D professionals to really impact working lives – so I’m personally very excited to be involved and that we have been appointed to help support and guide this journey.”

Rebecca Normand added:

“We already provide professional recognition and other resources that are valued by our 2,500 members in the Middle East. In my new role I will be focusing on understanding what other support existing and potential new members in the region would value, in particular supporting the development of new local networks, communities and events. I’m looking forward to working with Matthew Mee to engage directly with members in the region, and using the resources of the wider CIPD to deliver on these objectives.”


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