Major Players to unveil new brand
Embrace were commissioned by Major Players to revitalise, reposition and redesign the brand and to create a striking new visual identity that could be adapted digitally, through their HQ and all their physical communications.
The visual identity is about confidence, reflecting Major Players’ expertise and service innovations and features a portfolio of photographic imagery featuring objects, animals and people that are engaging in and celebrating a way of doing things in a major way. For example, a man with a super-size moustache, a Puli dog that is caught mid-air by Tim Flach and a mod bike that is covered in mirrors. The aim was to talk to the industry in a likeminded way that shows rapport, rather than as a typical corporate recruiter.