ANTAL rolls out new identity & brand positioning, which it says is centred on Discovering Talent
The new tagline “5 continents, 1 vision – Discovering Talent” reflects the nature of international business model, there all Antal partners across 30 countries follow the same vision of discovering the best talent and helping empower careers and businesses worldwide.
The company also introduced a new, mobile-friendly website that is designed to make it easier for users to find the information that they need from any device would it be laptop, tablet or smartphone. Visitors can expect a noticeably improved design, simplified navigation and such new features as candidate advert search and geo-tagging. Registered job seekers now can save jobs of their interest to “favourites” and interact with the responsible recruiter within one click. Business owners and decision makers now enjoy quick search for the nearest Antal consultant by industry pages which connect them directly to all relevant offices worldwide.
“ANTAL new website and identity revamp are key elements of our strategic vision for growth and development”, - says Tony Goodwin, Antal Group CEO & Chairman. “We understand the importance of constantly innovating and adapting to new trends and ways of doing business. The new website “meets visitors where they are”, meaning no matter the device, the Antal experience is the same. Although the most components of Antal’s branding changed, the one element that has remained the same is the colours. We chose to stay true to our roots by keeping purple and green incorporated across all of our marketing tools and channels. Since Antal is a people business, we want our brand to reflect our corporate mission of sharing information, knowledge and experience with our clients, candidates and colleagues. We achieved this reflection in our new logo through intertwined rings symbolising partnership and rising sun illustrating global reach and entrepreneurial spirit”.