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Poor candidate experience could damage recruitment firms growth, new research claims

In light of reports from the REC that 48% of candidates have a poor or very poor hiring experience, the recruitment crowdsourcing specialist has revealed that some consultancy candidate strategies remain ineffective.

A survey of senior recruitment professionals in attendance at the latest Recruitment Leaders Connect event found that while 39% felt that a lack of candidates was the biggest risk to generating revenue, the majority admitted struggling to proactively engage with harder to reach communities such as passive candidates. Only 28% of those surveyed felt the company database was being used to effectively communicate with these talent pools, for example.

According to Ken Brotherston, Chairman of TheJobPost, unless consultancies improve the general experience of candidates, future growth will be damaged:

“As recruiters are fully aware, without the right people on the books, business success will stall. What needs to happen is for agencies to place more time and effort than they ever have into utilising the tools at their disposal to ensure effective engagement. This can range from providing quicker feedback following interviews and using CRM systems more effectively to provide useful job hunting advice, through to engaging more on social media and inviting individuals to training and networking events. If consultancies fail to increase engagement with candidates they will lose top talent to competitors or will simply encourage more individuals to go directly to in-house teams.”


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