Army recruiting reserves using virtual reality
The wraparound headset, being used for the first time at recruitment events in London’s Waterloo Station today, will immerse members of the public into a live fire exercise with the Army Reserve on Salisbury Plain. This is the first time virtual reality has been used in recruitment.
The experience has been created by London-based virtual reality specialists Visualise, and begins when the user takes a seat in a Range Rover. It was in partnership with agency JWT.
As a crewman in a Challenger 2 tank, the wearer will be surrounded by other tanks that are engaging enemy positions using laser sights, as well as communicating with other soldiers in armoured vehicles driving alongside them.
Major General Chris Tickell, director-general of the Army recruiting and training division, said:
"By using the virtual headsets, people will be able to step straight into an exciting real-world scenario of volunteering with the Army Reserve and the huge variety of challenging roles there are to choose from.
“Introducing virtual reality technology is just one of the ways that the Army is transforming the way it recruits.”
Henry Stuart, the managing director of Visualise, said,
“This is the first time virtual reality has ever been used for recruitment purposes and to me, the Army are the perfect client to achieve this world-first with, as an organisation that has always mixed tradition with cutting-edge technology.
“As virtual reality becomes ever-more mainstream, the applications of it widen. From launching cars for Mercedes by allowing you to sit alongside Lewis Hamilton as he tears around a racetrack, to allowing members of the public to become instant virtual holidaymakers with Thomas Cook, we are seeing brands and organisations the world over sit up and take notice of the possibilities.”
Visualise, based in Shoreditch, is Europe’s leading virtual content agency and was the official FIFA World Cup and Olympic virtual provider. The agency’s work has had more than 350,000,000 online views, across more than 800 client projects. Its recent work has been showcased by brands including South Africa Tourism and The Shard at the World Travel Market, the leading global event for the travel industry.
Up to date examples of the agency’s work for leading brands and global organisations can be found here: http://visualise.com/news.