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Largest-ever national survey of undergraduates is completed by trendence

As part of the wider survey, trendence has created a special Law Edition by collating the views, hopes and aspirations of both law and non-law undergraduates to create a mass of data to help law firms and chambers to:

• attract the best applicants by understanding what law and non-law students really want from their careers

• maximise ROI in their recruitment activity by identifying precisely where to spend their marketing budget

• benchmark themselves against known competitors and identify other less obvious competitors

• identify the right media to use to reach specific target groups of students

• analyse the results by university, region, year of study, ethnicity, subject, gender, language skills and nationality

The results will also enable universities to advise students better on their career options and to inform the legal profession on the best ways to attract and retain high-quality graduates within the sector.

For the 2015 edition, we have made available even more student profiling information – whether their parents attended university, whether they received means-tested funding etc - which helps graduate recruiters wanting to monitor diversity and social mobility.

Laura Yeates, head of graduate talent at Clifford Chance says, “The Law Barometer has proved to be another importance piece of research that has helped shape our strategy for the coming season. The breadth of data, along with the expert guidance from the team at trendence, has enabled the entire graduate recruitment to deepen their understanding of their respective universities and target audience, so as to better inform their decision making processes.”

Eimear Bryson, UK account director, trendence UK, says, “It is incredibly gratifying to develop this research and see how it helps law firms to focus their strategy and recruit more successfully and efficiently. All successful campaigns start with knowing how you are perceived as an employer by the various target groups you want to attract. Our role at trendence is to use the research to help solve campaign issues, develop practical actions and advise on recruitment strategy.”

There are four editions of the Barometer, focusing on the main recruitment sectors: Business, IT, Law and Engineering.

To book a demonstration that will help you understand how trendence research can improve your organisation’s ROI, attraction and recruitment strategy, contact or call (0)20 7061 1935.



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